Fifteen years building brand and marketing for founder-led businesses. At Distill Ventures I helped grow a portfolio of 35+ brands with £320M+ invested. Now working with founder-led drinks brands, and the funds backing them.
Brands don’t get built in a rebrand. They get built over time, by the same pattern applied consistently. Sharp positioning. Content that travels. Press that happens because the story earned it. A funnel that turns all of it into inbound that was never cold.
That’s the pattern I ran inside Distill Ventures for nine years. It’s what I bring to the drinks and CPG brands I work with today, and to the funds backing them.
Diageo-backed accelerator and investor in founder-led spirits brands. Built the brand, marketing, and comms engine from day one across a 35+ brand portfolio.
20+ unique bars and restaurants across London and Manchester.
Large-scale UK hospitality portfolio — multi-channel campaigns, product launches, and social content at estate scale.
Advisory, retainer, and embedded engagements across drinks and CPG. For founder-led brands, and for the funds backing them.
