Alexandra L.
Warren Chinn.

Founder-led, B Corp-certified English rum brand. Brand and marketing ownership on a £90K budget across paid, organic, partnerships and events.

• ·Scoped and delivered a multi-channel campaign within three weeks of joining: a partnership with The Mandrake hotel, a press & launch event, a limited-edition vinyl pressing and a competition that added 1,000+ subscribers.
• ·Landed nine unpaid press placements in a month, including Forbes, City AM and The Drinks Business, with combined reach of 56M+ monthly readers, from a single campaign brief.
• ·Improved paid social in three weeks by moving the agency into structured creative testing: blended ROAS from 0.81x to 1.24x and cost per new customer down 20%.
• ·Extended reach through partnerships with Daylesford, Virgin Hotels and Public House Group, and via a creator campaign, choosing relevant influencers and expanding top of funnel visibility.
• ·Optimised the retention flows in Klaviyo and new product pages in Shopify ahead of a range relaunch.

Brand, marketing and communications support for founder-led drinks, food and hospitality businesses, and for investors in the sector.

• ·Helped a successful drinks photographer sharpen his service offering and optimise his social channels and web presence.
• ·Positioning, launch planning and brand world for early-stage drinks and hospitality brands.
• ·Advised CPG investors and funds on positioning, thought leadership and PR.

Diageo-backed accelerator and investor in founder-led spirits brands. Led all marketing and comms across a 35+ brand portfolio.

• ·Shaped the category narrative for non-alcoholic drinks and new world whiskey at the point both were forming, through three white papers, film series and insight reports that became sector reference points and opened commercial doors for portfolio brands.
• ·Led communications for four brand acquisitions into Diageo — Seedlip, Ritual Zero Proof, Mr Black and Belsazar — covering press materials, proactive and reactive Q&A, executive briefings and release timing.
• ·£750K annual budget grown from £350K, with a global network of PR, design, SEO and content agencies retained and briefed against it across multiple markets.
• ·Led the full organisational rebrand for the tenth anniversary, from agency selection through post-launch, delivering identity, tone of voice, asset system and merchandise line.
• ·Designed and produced two online summit series of ten-plus events each, averaging 200 attendees from more than twenty countries, plus an annual programme of speaking platforms at Tales of the Cocktail, Bar Convent Berlin and Brooklyn.
• ·$10M Pre-Accelerator programme for underrepresented founders, investing in 20+ brands. Secured partnerships with Foundervine, Founderland and Soho House, and co-created Meet The Buyer with Be Inclusive Hospitality, connecting twenty founders to buyers and producing new listings.
• ·Secured coverage in the New York Times, the Financial Times, the Economist, Vogue, Forbes and Axios, alongside sustained trade press.
• ·20K LinkedIn followers grown from zero, and led a team of two across a portfolio representing £300M+ of investment into 35+ brands.

Twenty bars and restaurants across London and Manchester.

• ·Delivered brand partnership programmes with Ketel One, Bacardi, Seedlip, Peroni, Pimms and Miller Harris, spanning guest menus, consumer pop-ups, product showcases and experiential across twenty venues. On-trade activation from the operator's side of the table.
• ·Ran the full group marketing calendar, briefing General Managers on seasonal campaigns and product pushes while holding brand consistency across sites.

Large-scale UK hospitality portfolio.

• ·Brand and digital marketing across a large-scale UK hospitality estate: multi-channel campaigns, product launches and brand partnerships.