Alexandra L.
Warren Chinn.

Diageo-backed accelerator and investor in founder-led spirits brands. Led all marketing and comms across a 35+ brand portfolio.

• ·£320M+ of portfolio investment supported by brand positioning, thought leadership, and founder-facing platforms built from the ground up.
• ·3,000+ qualified global applications generated via an inbound founder-acquisition funnel built on content, partnerships, events, and targeted outreach — GA4 tracking, HubSpot optimisation.
• ·£650K annual budget managed across media, events, content, and platform spend; attribution and performance reporting to partners on a rolling basis.
• ·15K LinkedIn followers grown from zero, alongside a transformational global rebrand — new visual identity, verbal identity, and digital ecosystem overhaul.
• ·Led M&A and announcement comms for five DV exits into Diageo — including Seedlip, Mr. Black, and Ritual Zero Proof. Market-making press kits, founder briefings, and post-deal narratives covered in tier-1 business press.
• ·Created specialised category platforms for Non-Alcoholic, New World Whiskey, and Agave — white papers, trade press, industry partnerships, and founder community programming that moved category perception.
• ·$10M Pre-Accelerator programme opening DV's founder pipeline to founders from underrepresented communities. 300+ applications in year one, partnerships with Soho House and Founderland, a new generation of brands on the platform.
• ·Orchestrated flagship industry events, founder summits, and invitation-only networking that reinforced DV's position as the platform founders wanted in their corner.

20+ unique bars and restaurants across London and Manchester.

• ·Led digital marketing and brand communications across all 20+ venues — customer acquisition, campaign performance, and community management in a competitive London hospitality market.
• ·Introduced cross-channel performance tracking that gave leadership clearer visibility on what was working across the group, directly improving how budget decisions were made.

Large-scale UK hospitality portfolio.

• ·Ran brand and digital marketing across a broad hospitality portfolio — multi-channel campaigns, product launches, and social content that built consistent brand presence across a large estate.