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Services

Two audiences.
One pattern.

Founder-led drinks and CPG brands on one side. The VCs, family offices, and funds backing them on the other. Different starting point, same underlying craft.

For founder-led drinks & CPG brands

Brand that earns trust before it asks for shelf.

Positioning, story, launch, and category work for founder-led brands building in drinks and adjacent CPG. The same pattern behind Seedlip, Ritual, Mr. Black, and the rest of the DV portfolio, applied directly to yours.

01
30 minutes · complimentary

Brand Direction Call

A focused call to pressure-test brand direction before you spend another quarter committing to it. You leave with a sharper read on positioning and the next two moves worth making.

  • Positioning gut-check
  • Audience + category read
  • One or two highest-leverage next moves
  • Honest fit call — no pressure
02
6–8 weeks · fixed-fee

Brand + Launch Sprint

Positioning, brand story, and launch narrative built in parallel. Ready to hand to a design studio, PR partner, or in-house team.

  • Positioning + narrative document
  • Messaging pillars + proof points
  • Launch framework (press, retail, channel)
  • Founder voice + story coaching
  • Handover pack
03
Quarterly · rolling

Founder Brand Retainer

Embedded brand and comms support through the moments that matter. Launch, raise, retail rollout, press, M&A. The senior brand partner you don't have on payroll yet.

  • Ongoing positioning + messaging
  • Press + media strategy
  • Retail + investor-facing story
  • Campaign and launch comms
  • Quarterly review
04
Project-based

Category Platform

A white paper, report, or industry narrative that positions your brand as the voice of a category. Trade press, retailer, and investor conversations all benefit.

  • Category thesis + research
  • White paper or report production
  • Trade press + launch plan
  • Decks and founder-brief kit
For VCs, family offices & investment funds

Brand as an unfair advantage in deal flow.

Fund positioning, thought leadership, PR, and the founder-acquisition system that turns credibility into inbound.

01
30 minutes · complimentary

Fund Visibility Audit

Map your current brand presence against where your deal flow is actually coming from. Leave with the highest-leverage moves for the next six months.

  • Fund positioning + voice diagnostic
  • Content and thought-leadership scan
  • PR + media relationship audit
  • Deal-flow funnel review
  • A sharp next-step recommendation
02
4 weeks · fixed-fee

Positioning Sprint

Distil what's distinctive about the fund. Build the positioning, voice, and messaging architecture the rest of the brand stack runs on.

  • Partner + LP interviews
  • Competitive + category landscape scan
  • Positioning, narrative, and voice document
  • Messaging pillars + proof points
  • Handover for in-house or agency execution
03
Quarterly · rolling

Brand & Comms Retainer

Embedded marketing and comms leadership for funds that want the engine running without building an in-house team.

  • Thought-leadership calendar + production
  • Press briefings and tier-1 media relationships
  • Announcement, deal, and portfolio comms
  • Event + founder-community programming
  • Quarterly strategic review with partners
04
Monthly · per-fund

Portfolio Brand Office Hours

A standing brand-and-comms advisor for your founder brands. Half a day a month, bookable across the portfolio. Sharper work without the agency tax.

  • Founder-level brand advisory
  • Launch and announcement comms review
  • Press kit + founder-story coaching
  • Content and channel office hours
  • Clear escalation to deeper engagements
The first step

Either side of the deal, the first conversation is thirty minutes.