WHAT I DO HERE
Brand work for drinks + CPG founders who want to own a category.
After nine years at DV, I work directly with drinks and CPG brands on the same work that built the breakout portfolio. Positioning. Launch narrative. Category platforms. The press and retail work that builds on itself over time.
Current and recent engagements span founder-led spirits brands preparing for US launch, global hospitality operators building in-house communications functions, FMCG funds standing up marketing operations, and hospitality agencies sharpening their positioning. Different starting points, same craft: get clear on what the brand stands for, then make sure the work — the press, the content, the founder voice — reinforces it every time.
The brands that last define a category before they try to win one. That's where I start.