WHAT I DO HERE
Brand work for drinks + CPG founders who want to own a category.
After nine years inside DV, I work with founder-led drinks and CPG brands on the same disciplines that made DV's portfolio brands break out. Positioning. Launch narrative. Category platforms. The press and retail conversations that compound.
Recent engagements: ZACAL (brand strategy for an early-stage spirit), Global Bartending (comms proposal and launch framework for a global operator), YF (90-day marketing plan), Fox Comms (strategic comms work).
The brands that last define a category before they try to win one. That's where I start.