New identity, new voice, new digital ecosystem.
Led the global rebrand of Distill Ventures. Visual identity, verbal identity, web, social, and the channels that carried the story to the founder market.
DV's early identity got the fund off the ground. By 2021, the brand the market saw didn't match the fund DV had become. Full rebrand. Visual, verbal, web, social, and the content architecture behind them. Every surface telling the same story with the same confidence.
New wordmark and visual system. A verbal identity that let us talk like the funders founders actually wanted in their corner. A web and social ecosystem built for compounding rather than campaign by campaign. LinkedIn scaled from zero to 15K. The new platform channels became the primary way founders found DV before they ever pitched.