The most underrated brand asset a fund has is the room it holds.
A lot of the best brand work a fund does never gets published. It happens in a room. A summit. A salon. A dinner. A pre-briefing the week before a public event.
Founders who came to DV's community programming didn't always go on to pitch. The ones who did came warm. The ones who didn't referred friends. That's brand working the long way round.